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This blog is for video and graphic design.

Tuesday, September 23, 2014

Google Logo


 Many people are unaware of the history behind Google's logo.  The font and colors have been selected carefully.

Google had many designs before the current logo. Originally, Google was called BackRub. The name was changed to Google, a play off of googol, which is a term for the number represented by 1 followed by 100 zeros. After the name was changed, they experimented with the colors and even added an exclamation point. They experimented with different O's and they eventually settled on the current logo designed by Ruth Kedar.

The colors of Google were chosen carefully. They are the three primary colors and one secondary color. With no pattern present, it references the idea that Google doesn't follow the rules. 

The font is a simple font with defined contrast. It has a large x height. It is strongly calligraphic. The font is called Catull. It is simple and good for advertisement.
My favorite of the logos is the one with penguins because I like penguins.


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