Personal Logo

Psychology, symbolism and personality of the color, shape, and font tells a story and evoke emotion. Each color evokes a different emotion and shapes and fonts help convey your message.

I started by sketching my logo. I sketched a variety of logos with different shapes and styles. I experimented with circles with a more angular logo and rectangles with a curved logo. After I sketched, I started making artboards. I made 32 different logos. I really liked how the logos in circles looked, compared to the squares. I continued to sketch and I eventually decided on the one seen below. I had the idea to pick two colors and have the 'z' and the loop of the 'z' be a mix between the other two colors. I decided on blue, yellow and green because they were easily visible together. They can appear on different color backgrounds and remain legible. Blue symbolizes tranquility and loyalty. I feel that those words really describe me. It also represents intelligence, which I want myself as a brand to have. Green conveys peace and refreshment. Yellow represents optimism, friendliness, and creativity, which I feel clearly represents me. Yellow can also be used to represent fragility and that is important to me, because in a lot of things that I do, including dance and graphic design, I have to use emotion to my benefit. When creating the final logo, I used what I learned from prior tutorials, to help decide which tool (brush, pen, pencil, etc.) would best fit the style I was going for. I experimented with each tool.

I learned more about color and shape psychology. When choosing a shape, I chose a circle, because it represents a lot of values that fit my brand and my self. Circles represent family, friendship, and stability. I feel that family and friends have defined me, as a person, and as a brand. I also learned more about expanding text to fill in shapes.

I want to learn more about the difference between the three tools I used the most, pen, pencil and brush. In the end, I chose a logo designed with the brush tool, because it had the look I envisioned. I also want to learn more about filling shapes with other methods.

I think I had a variety of logos and I really went below the surface. I did well on creating a unique and thought-out logo. I am very pleased with the look of my logo and the story it tells.

If I could change anything about my logo, I'd make the stroke of the 'z' thicker, because it would be easier to differentiate it from the rest of the logo.

In the future, I'd really like to improve by sketching more and utilizing other tutorials or inspirations.