Music Video

The project was to make a music video. In this project, collaboration was important. Collaboration was similar to the collaboration used in the last project, because we all had to depend on each other to get the work done, quickly and correctly. Communication and understanding was vital in order to have a successful project. Although there was some lack of communication and some confusion, overall my group worked together well. We got everything we needed to get done and we did it well. In the future, we need to improve communication to diminish confusion and to make the process easier and quicker. Our group did well in thinking of ideas and expanding on the story to create a meaningful video. We had many ideas and we made a video that we all are happy with. In the end, I am happy with how this video turned out. I am happy with all of the shots.

Personal Logo

Psychology, symbolism and personality of the color, shape, and font tells a story and evoke emotion. Each color evokes a different emotion and shapes and fonts help convey your message.

I started by sketching my logo. I sketched a variety of logos with different shapes and styles. I experimented with circles with a more angular logo and rectangles with a curved logo. After I sketched, I started making artboards. I made 32 different logos. I really liked how the logos in circles looked, compared to the squares. I continued to sketch and I eventually decided on the one seen below. I had the idea to pick two colors and have the 'z' and the loop of the 'z' be a mix between the other two colors. I decided on blue, yellow and green because they were easily visible together. They can appear on different color backgrounds and remain legible. Blue symbolizes tranquility and loyalty. I feel that those words really describe me. It also represents intelligence, which I want myself as a brand to have. Green conveys peace and refreshment. Yellow represents optimism, friendliness, and creativity, which I feel clearly represents me. Yellow can also be used to represent fragility and that is important to me, because in a lot of things that I do, including dance and graphic design, I have to use emotion to my benefit. When creating the final logo, I used what I learned from prior tutorials, to help decide which tool (brush, pen, pencil, etc.) would best fit the style I was going for. I experimented with each tool.

I learned more about color and shape psychology. When choosing a shape, I chose a circle, because it represents a lot of values that fit my brand and my self. Circles represent family, friendship, and stability. I feel that family and friends have defined me, as a person, and as a brand. I also learned more about expanding text to fill in shapes.

I want to learn more about the difference between the three tools I used the most, pen, pencil and brush. In the end, I chose a logo designed with the brush tool, because it had the look I envisioned. I also want to learn more about filling shapes with other methods.

I think I had a variety of logos and I really went below the surface. I did well on creating a unique and thought-out logo. I am very pleased with the look of my logo and the story it tells.

If I could change anything about my logo, I'd make the stroke of the 'z' thicker, because it would be easier to differentiate it from the rest of the logo.

In the future, I'd really like to improve by sketching more and utilizing other tutorials or inspirations.

My Tutorial

My tutorial was a smoky brush tutorial. I found it at http://design.tutsplus.com/tutorials/how-to-create-smoky-brushes-and-type-in-illustrator-cs4--vector-3226

It was relatively simple, but it was difficult making it look exactly how I wanted to. I didn't want it to be overly complicated, but I didn't want it to be too simple. I created a variety of brushes and strokes until I finally reached the brush that I was happy with.

My favorite part of the tutorial was experimenting with brush shapes and sizes. I liked making the brush complex and seeing how it differed from a simpler brush. My favorite brush that I created was the most complex.

My least favorite part was copying the lines because it was the longest part and it was repetitive.

I learned how to create a brush. I also learned that when drawing with the pencil tool, the speed that you draw at, changes the look. If you draw quickly, it gives a different effect than when you draw slower.

The part that I did well was creating a variety and exploring brushes.

In the future, I want to learn more about the brush tool and how it differs from the pen and the pencil tool.

In the future, I need to research tutorials that can expand on the creation of brushes.

Google Logo

 Many people are unaware of the history behind Google's logo.  The font and colors have been selected carefully.

Google had many designs before the current logo. Originally, Google was called BackRub. The name was changed to Google, a play off of googol, which is a term for the number represented by 1 followed by 100 zeros. After the name was changed, they experimented with the colors and even added an exclamation point. They experimented with different O's and they eventually settled on the current logo designed by Ruth Kedar.

The colors of Google were chosen carefully. They are the three primary colors and one secondary color. With no pattern present, it references the idea that Google doesn't follow the rules. 

The font is a simple font with defined contrast. It has a large x height. It is strongly calligraphic. The font is called Catull. It is simple and good for advertisement.

My favorite of the logos is the one with penguins because I like penguins.

The Chase

I learned how to add music and sound effects in Final Cut Pro.  I also became more familiar with Final Cut Pro.

In future projects, I will be able to add music and sound effects to enhance my videos. I will grow more comfortable with Final Cut Pro.

In this project, we collaborated more than in previous projects. We all had different jobs and we had to work together and communicate to complete the project. The person creating the storyboard had to collaborate with the actors and the person filming for success. We had to help each other and depend on each other. If there was a lack of communication, the project would not be completed quickly and successfully.

In the future, I will be able to collaborate better by communicating more. I will make sure everything is clear to avoid any confusion. I will also make sure that I fully understand the plan for the project.

Anatomy and Personality of Archer Hairline

 The font that describes my personality is Archer Hairline. It is emotional, understated, progressive and disciplined.

 Archer Hairline is an emotional font. I think with my emotions.

Archer Hairline and I are both very understated. It is not extremely assertive, but more laid-back. 

It is a very progressive font. We are both very modern and current.

Archer Hairline's font is precise and exact. It's lines are perfectly straight and symmetrical. 

Second Six Shot Sequence

In this project, I learned how to perfect the six shot sequence. I learned to make the video seem less forced and more natural. I also learned that storyboards are more important as the videos get more complex, because it they help get all of the shots needed and help with staying organized. They also make editing either.

In future projects, I will be able to use the six shot sequence to tell a story. I will be able to use the shots to tell a continuous story. I will apply the experience I gained from this project on future projects to enhance my videos.

I define collaboration as working with others to achieve a common goal. In this project, I had to work with my partner to create and finish the video. Collaboration is important in any project. If you are unable to collaborate well, your video will be unsuccessful.